33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know...Read More
Trust Economy: Summaries to 4 Content Marketing Studies
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Yet it’s still important to pause from time-to-time and review the data and trends. The trends...Read More
Paid Social: Cliff Notes to 3 Social Media Studies
Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent...Read More
PR Briefing: Summarizing 3 Recent Public Relations Studies
You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. As...Read More
The Reason People Search for Content is Different than Why they Share it on Social Social Media [UML]
Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We search for content that is useful. We share content that is interesting or entertaining. This...Read More
Marketing Curiosity: The Cliff Notes to 5 Recent Surveys
Curiosity is an attribute that serves marketers well. Beyond understanding that something works, curiosity leads us to strive to understand why something works. I often the find the catalyst for curiosity comes in the form of a hunch, experience or intuition. ...Read More
