Five Essential Technical SEO Tips For PR Pros
Note: The following is a guest post by Scott Benson who is an online marketing consultant specializing in SEO and web analytics. I can best describe Scott in one word: brilliant. PR professionals are well aware of the importance of links...Read More
Coca-Cola, Target, Rumors, SEO and Crisis Communications
My dear mother forwarded me an email today with the subject line, “Target Says “Veterans do not meet our area of giving.” It was one of those emails that had been flashed around the world and the string was filled...Read More
Public Relations 2010: The Year in Search
Search is an important element for any public relations practitioner. SEOs have a long noted that search and social media go together, and now that Google has launched social search, we’re beginning to understand how much of an impact social media will have on search...Read More
PR pros should write for search engines
by Frank Strong Search is the new “earned media placement.” So said Kary Delaria on this blog post recently. Clear, concise — makes the point in phrase. It nicely drives home the point, in words we understand, that PR professionals need to develop...Read More
Google Isn’t Sure What PR is…and Thinks Public Relations has Issues
This post here on what Google thinks of SEO and social media, and this post by PRNewser, which is about what Google thinks of PR, got me to thinking: What does Google think of PR? Curious, I decided to Google...Read More




















