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6 Common Public Relations Mistakes That Companies Make [Guest Post]

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28 Feb 2023
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Frank Strong, MA, MBA
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Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes  Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for...
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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

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08 Dec 2020
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Frank Strong, MA, MBA
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Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...
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Advocating for a Better Workplace; Off Script No

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

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20 Aug 2019
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Frank Strong, MA, MBA
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In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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