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For comms pros, Silicon Valley Bank is a reminder that trust is currency

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21 Mar 2023
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Frank Strong, MA, MBA
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Trust is a currency that can’t be bought or sold but it can be earned, loaned and squandered Why does money have value? It’s not because there’s gold “backing it up.” That ended long ago. And sure, it makes bartering...
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An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

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03 Jan 2023
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Frank Strong, MA, MBA
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We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

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17 Aug 2021
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Frank Strong, MA, MBA
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88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...
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Code of PR Ethics? The Gray Area of Communicating a Point of View

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18 Aug 2020
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Frank Strong, MA, MBA
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Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.”  “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it...
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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

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25 Jun 2020
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Frank Strong, MA, MBA
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The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3rd Annual JOTW Communications Survey for 2020. The full report is more than...
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Should Brands Speak Out Right Now or Not? [UML]

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06 Jun 2020
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Frank Strong, MA, MBA
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Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. As such, I know there many of us wrestling with this...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

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10 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Companies have all sorts of...
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The Top Arguments For and Against Including Dates on Blogs and Content

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18 Feb 2020
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Frank Strong, MA, MBA
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The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to...
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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

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18 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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