Should media relations follow-up on PR pitches? Here’s what the data says
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted One challenge for PR in pitching stories to the media is the lack of response....Read More
PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops The race...Read More
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media Many of the media pitching “tips” you see today are 101-level advice. If you sort through the guest posts on media...Read More
Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space...Read More
Building a media list for PR is a strategic research process [contrarian view]
Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence There’s an old military expression that...Read More
PR tips from a current analysis of 400,000 pitches and 4,000+ reporters
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever...Read More
Less publicized but more interesting takeaways from 3 reports on marketing and PR
PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a...Read More
Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]
This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. In...Read More
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too Business efforts on social media tends come in...Read More
New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum No. 19]
“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive...Read More
