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Gartner rips CMOs over martech while business demands ‘more with less’

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30 May 2023
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Frank Strong, MA, MBA
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The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t...
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The Top Complaints B2B Sales and Marketing Have about Each Other

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12 Jul 2022
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Frank Strong, MA, MBA
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0 Comment
Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part of problem-solving is clearly identifying the issue. A survey of 329 B2B sales and marketing...
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Communications Influence with C-Suite Grows [Gartner Survey]

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22 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Along with influence, 72%  of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...
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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

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15 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up The first step in communications is audience identification. Audience identification is the process of understanding an audience – their...
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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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0 Comment
Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital...
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Should the Public Relations Report to the CEO or CMO?

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30 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...
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3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

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15 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...
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3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

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28 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view...
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

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16 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point...
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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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