Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...Read More
3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...Read More
![3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/09/3-Alternate-Viewpoints-on-What’s-Happening-to-the-CMO-Role.jpg)
3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view...Read More
![3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/02/s_3-Landmark-Studies-that-Sum-Up-the-State-of-Creativity-for-the-CMO-UML.jpg)
3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point...Read More
Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around
You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think. We have an objective –...Read More
![top-15 Takeaways from Killing Marketing [Book Review]](https://www.swordandthescript.com/wp-content/uploads/2017/11/top-15-Takeaways-from-Killing-Marketing-Book-Review-600x500.jpg)
15 Takeaways from Killing Marketing [Book Review]
Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have...Read More
Missing in Action: Sheer Passion in Marketing Goes a Long Way
Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot...Read More
![Yes Your Marketing Predecessor was Probably a Hot Mess [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Yes-Your-Marketing-Predecessor-was-Probably-a-Hot-Mess-UML.jpg)
Your Marketing Predecessor was Probably a Hot Mess [UML]
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...Read More
Alpharetta is a High Tech Secret; Off Script #13: GSU EiR Bill Bradford
While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right...Read More
The Page 4 Simple Secret to Successful Content Marketing [UML]
There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study...Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
