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Why You Can Run a Campaign Inside Content Marketing but Not the Other Way Around

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

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16 Jan 2018
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Frank Strong, MA, MBA
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0 Comment
You cannot run content marketing like a campaign.  You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think.  We have an objective –...
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top-15 Takeaways from Killing Marketing [Book Review]

15 Takeaways from Killing Marketing [Book Review]

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14 Nov 2017
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Frank Strong, MA, MBA
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2 Comments
Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects.  More importantly, we haven’t examined how all these little changes through the years, have...
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Sheer Passion Goes a Long Way in Marketing

Missing in Action: Sheer Passion in Marketing Goes a Long Way

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21 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity.  But there’s a characteristic that often goes missing in marketing that counts for a lot...
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Yes Your Marketing Predecessor was Probably a Hot Mess [UML]

Your Marketing Predecessor was Probably a Hot Mess [UML]

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25 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...
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Alpharetta a High-Tech Secret; Off Script #13: GSU EiR Bill Bradford

Alpharetta is a High Tech Secret; Off Script #13: GSU EiR Bill Bradford

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04 Oct 2016
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Frank Strong, MA, MBA
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0 Comment
While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career.  He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right...
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The Page 4 Simple Secret to Successful Content Marketing

The Page 4 Simple Secret to Successful Content Marketing [UML]

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01 Oct 2016
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Frank Strong, MA, MBA
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0 Comment
There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year.  If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study...
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PR in a Better Position to Manage Corporate Social Media

Survey says PR Best Positioned to Manage Corporate Social Media

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12 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...
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In Content Marketing Marketers Might be Losing Their Way

In Content Marketing, Marketers Might be Losing Their Way

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27 Oct 2015
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Frank Strong, MA, MBA
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0 Comment
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion...
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4 Less Glamourous Duties of a PR Pro

4 Less Glamourous Duties of the Public Relations Profession

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10 Mar 2015
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Frank Strong, MA, MBA
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1 Comment
“We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations. While it’s the last function to get...
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Reputation is Why PR Should Own Social Media

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18 Jul 2009
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Frank Strong, MA, MBA
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2 Comments
To be successful in social media, you have to contribute something. Words like authenticity, veracity and transparency are all batted around, but they do mean something; reputation hangs in the balance. This is similar to traditional media relations – a...
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Popular Posts

If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
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12 Jan 2021
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04 Jan 2022

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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