Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around
You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think. We have an objective –...Read More
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15 Takeaways from Killing Marketing [Book Review]
Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have...Read More
Missing in Action: Sheer Passion in Marketing Goes a Long Way
Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot...Read More
![Yes Your Marketing Predecessor was Probably a Hot Mess [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Yes-Your-Marketing-Predecessor-was-Probably-a-Hot-Mess-UML.jpg)
Your Marketing Predecessor was Probably a Hot Mess [UML]
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...Read More
Alpharetta is a High Tech Secret; Off Script #13: GSU EiR Bill Bradford
While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right...Read More
The Page 4 Simple Secret to Successful Content Marketing [UML]
There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study...Read More
Survey says PR Best Positioned to Manage Corporate Social Media
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...Read More
In Content Marketing, Marketers Might be Losing Their Way
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion...Read More
4 Less Glamourous Duties of the Public Relations Profession
“We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations. While it’s the last function to get...Read More
Reputation is Why PR Should Own Social Media
To be successful in social media, you have to contribute something. Words like authenticity, veracity and transparency are all batted around, but they do mean something; reputation hangs in the balance. This is similar to traditional media relations – a...Read More
