Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs
CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,...Read More
3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]
Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...Read More
Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says
Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s...Read More
The Top PR Challenges and Tips for Overcoming Them
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process...Read More
All Marketing is NOT Content Marketing
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers...Read More
The Real Message Behind “No Reply” Emails from Businesses
Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received. For example, what we say, how we...Read More
![Yes Your Marketing Predecessor was Probably a Hot Mess [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Yes-Your-Marketing-Predecessor-was-Probably-a-Hot-Mess-UML.jpg)
Your Marketing Predecessor was Probably a Hot Mess [UML]
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...Read More
The Ability to Focus is Becoming an Essential Marketing Skill
Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the...Read More
The Steep Mental Exercise of Child’s Hill
The team was undefeated but race with a formidable opponent was coming up soon. The opposition has the “home field” advantage in that the next cross country meet would be held in their town, on their 3.1-mile course, of which...Read More
Warren Buffet Underscores the Value of Reputation
It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to...Read More
