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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

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08 Dec 2020
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Frank Strong, MA, MBA
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0 Comment
Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...
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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

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05 Nov 2020
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Frank Strong, MA, MBA
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0 Comment
Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s...
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The Top PR Challenges and Tips for Overcoming Them

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14 Jul 2020
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Frank Strong, MA, MBA
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0 Comment
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process...
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All Marketing is NOT Content Marketing

All Marketing is NOT Content Marketing

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27 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers...
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The Message Behind “Do Not Reply” Emails from Businesses

The Real Message Behind “No Reply” Emails from Businesses

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30 Jan 2018
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Frank Strong, MA, MBA
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0 Comment
Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received. For example, what we say, how we...
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Yes Your Marketing Predecessor was Probably a Hot Mess [UML]

Your Marketing Predecessor was Probably a Hot Mess [UML]

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25 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...
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The Ability to Focus is Becoming an Essential Marketing Skill

The Ability to Focus is Becoming an Essential Marketing Skill

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31 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Focus is becoming an essential marketing skill.  Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the...
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The Steep Mental Exercise of Child’s Hill

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12 May 2015
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Frank Strong, MA, MBA
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2 Comments
The team was undefeated but race with a formidable opponent was coming up soon.  The opposition has the “home field” advantage in that the next cross country meet would be held in their town, on their 3.1-mile course, of which...
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Warren Buffet Reiterates the Value of Reputation

Warren Buffet Underscores the Value of Reputation

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23 Dec 2014
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Frank Strong, MA, MBA
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0 Comment
It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to...
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Internal Communications Lessons from a PayPal Fiasco

Internal Communications Lessons from a PayPal Fiasco

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13 Feb 2014
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Frank Strong, MA, MBA
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7 Comments
Good initiative, bad judgment. That’s how I’d characterize PayPal President David Marcus’ message to PayPal employees leaked to VentureBeat.  His note can be summarized by his final paragraph as posted by the same publication: “In closing, if you are one...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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