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marketing in a recession

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

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21 Jun 2022
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Frank Strong, MA, MBA
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Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that...
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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

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16 Mar 2021
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Frank Strong, MA, MBA
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CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,...
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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

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08 Dec 2020
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Frank Strong, MA, MBA
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Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...
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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

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05 Nov 2020
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Frank Strong, MA, MBA
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Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s...
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The Top PR Challenges and Tips for Overcoming Them

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14 Jul 2020
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Frank Strong, MA, MBA
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0 Comment
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process...
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All Marketing is NOT Content Marketing

All Marketing is NOT Content Marketing

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27 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers...
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The Message Behind “Do Not Reply” Emails from Businesses

The Real Message Behind “No Reply” Emails from Businesses

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30 Jan 2018
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Frank Strong, MA, MBA
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0 Comment
Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received. For example, what we say, how we...
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Yes Your Marketing Predecessor was Probably a Hot Mess [UML]

Your Marketing Predecessor was Probably a Hot Mess [UML]

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25 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...
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The Ability to Focus is Becoming an Essential Marketing Skill

The Ability to Focus is Becoming an Essential Marketing Skill

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31 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Focus is becoming an essential marketing skill.  Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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