![The Competitive Edge of Marketing Tools Stems from Unique Application [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/The-Competitive-Edge-of-Marketing-Tools-Stems-from-Unique-Application-UML.jpg)
The Competitive Edge of Marketing Tools Stems from Application [UML]
There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on... Read More
![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper... Read More
Content Marketing: Don’t Make Home Improvements to Rental Property
Update 10/14/18: There are a couple of prominent marketers in 2018 that saying this advice is old but they are misguided. If you don’t own it, then the entity that does can, and they will do so when it suits... Read More
9 Sweeping Lessons from Content Marketing Benchmarking Study
In January, research firm Ascend2 released a study of 521 sales and marketing professionals was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went... Read More
Infographic: 25 Useful Content Marketing Tools
by Frank Strong With so many tools available for content marketing and social media, it’s easy to feel overwhelmed, so when the Social Times ran this infographic on their site, it caught my attention as useful for a weekend share.... Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
