content marketing tools Archives-

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy...

The Competitive Edge of Marketing Tools Stems from Unique Application [UML]

The Competitive Edge of Marketing Tools Stems from Application [UML]

11 Mar 2017

Frank Strong, MA, MBA

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There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on...

Old Marketing Tools with Novel New Twists [UML]

The Old “New Media” and Marketing Tools with Novel Twists [UML]

11 Feb 2017

Frank Strong, MA, MBA

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“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper...

9 Sweeping Lessons from Content Marketing Benchmarking Study

22 Apr 2014

Frank Strong, MA, MBA

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In January, research firm Ascend2 released a study of 521 sales and marketing professionals was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went...