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Google is Killing FeedBurner Email; Here are 4 Alternatives

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22 Jun 2021
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Frank Strong, MA, MBA
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Google is shutting Feedburner-emails; viable FeedBurner alternatives to include follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy...
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The Competitive Edge of Marketing Tools Stems from Unique Application [UML]

The Competitive Edge of Marketing Tools Stems from Application [UML]

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11 Mar 2017
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Frank Strong, MA, MBA
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There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on...
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Old Marketing Tools with Novel New Twists [UML]

The Old “New Media” and Marketing Tools with Novel Twists [UML]

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11 Feb 2017
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Frank Strong, MA, MBA
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“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times.  Digiday says the Times is “trying to disrupt the news” but in reality, the paper...
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Content Marketing: Don’t Make Home Improvements to Rental Property

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23 Aug 2016
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Frank Strong, MA, MBA
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2 Comments
Update 10/14/18: There are a couple of prominent marketers in 2018 that saying this advice is old but they are misguided. If you don’t own it, then the entity that does can, and they will do so when it suits...
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top content marketing goals

9 Sweeping Lessons from Content Marketing Benchmarking Study

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22 Apr 2014
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Frank Strong, MA, MBA
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In January, research firm Ascend2 released a study of 521 sales and marketing professionals was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went...
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Infographic: 25 Useful Content Marketing Tools

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22 Feb 2014
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Frank Strong, MA, MBA
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3 Comments
by Frank Strong With so many tools available for content marketing and social media, it’s easy to feel overwhelmed, so when the Social Times ran this infographic on their site, it caught my attention as useful for a weekend share....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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