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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that... Read More
PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who... Read More
Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed... Read More
New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You... Read More
A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so... Read More
The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company
In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even... Read More
New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m... Read More
What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary (PR tech sum) and here’s... Read More
How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product... Read More
The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]
Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. So, what’s PR to do about it?... Read More
