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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

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07 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

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01 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]

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09 Nov 2021
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Frank Strong, MA, MBA
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0 Comment
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...
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Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]

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02 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...
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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

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03 Nov 2020
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Frank Strong, MA, MBA
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0 Comment
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

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06 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...
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Earned Media vs. Media Relations [PR Tech Sum]

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04 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...
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Is Public Relations Management a Technology

Is Public Relations Management a Technology? [PR Tech Sum]

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07 Jul 2020
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Frank Strong, MA, MBA
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0 Comment
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but it’s shaping up as...
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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

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03 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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