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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

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07 Mar 2023
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Frank Strong, MA, MBA
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0 Comment
This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...
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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

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14 Feb 2023
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Frank Strong, MA, MBA
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0 Comment
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and...
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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

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31 Jan 2023
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Frank Strong, MA, MBA
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0 Comment
Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early...
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

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30 Aug 2022
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Frank Strong, MA, MBA
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0 Comment
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech” Recently I’ve noticed an article discussing “CommsTech” as opposed to PR...
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

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07 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

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01 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]

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09 Nov 2021
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Frank Strong, MA, MBA
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0 Comment
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...
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Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]

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02 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...
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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

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03 Nov 2020
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Frank Strong, MA, MBA
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0 Comment
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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