CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum No. 37]
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech” Recently I’ve noticed an article discussing “CommsTech” as opposed to PR...Read More
After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention [PR Tech Sum No. 35]
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...Read More
Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum No. 33]
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...Read More
Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum No. 29]
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call Twenty-nine months ago,...Read More
Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum No. 22]
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
![How Do You Monitor for Mentions on Podcasts [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2020/11/How-Do-You-Monitor-for-Mentions-on-Podcasts-PR-Tech-Sum.jpg)
How Do You Monitor for Mentions on Podcasts [PR Tech Sum No. 18]
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...Read More
SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum No. 17]
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...Read More
Earned Media vs. Media Relations [PR Tech Sum No. 15]
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...Read More
Is Public Relations Management a Technology? [PR Tech Sum No. 14]
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but it’s shaping up as...Read More
