Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...Read More
Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR...Read More
Techniques for getting Leaders Involved in Content Marketing
by Frank Strong Marcus Sheridan wrote an ever green post this week that content marketing success often hinges on management involvement. “If your company CEO and/or management team do not fully embrace content marketing, your efforts to find massive success...Read More
