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PR
Marketing
Social Media

Day

January 18, 2013

Techniques for getting Leaders Involved in Content Marketing

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Frank Strong, MA, MBA

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by Frank Strong Marcus Sheridan wrote an ever green post this week that content marketing success often hinges on management involvement. “If your company CEO and/or management team do not fully embrace content marketing, your efforts to find massive success...

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Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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