This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum No. 32]
An SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve...Read More
Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush
SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired...Read More
SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum No. 17]
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...Read More
Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]
The links included in press releases sent out over a wire service have no SEO value anymore; there are still many good reasons for sending out a press release, but SEO isn’t one of them. Lately, I’ve noticed several opinion...Read More
The Longstanding Value of a Backlink for Digitally Savvy PR
A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It would prove to be an input for a better way of...Read More
