PRSA’s #PRdefined: Please Don’t Redefine Failure
“Public relations helps an organization and its publics adapt mutually to each other.” That’s the old definition. There are three options for a new definition: “Public relations is the management function of researching, communicating and collaborating with publics to build...Read More
Why the change in approach now? (Part II of III)
by Frank Strong Note: This is the second post in a series on how Social media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why marketing looks more like PR, posted in...Read More
