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Marketing
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

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Frank Strong, MA, MBA

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BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I’ve been writing this monthly column about PR technology companies for nearly five years...

Verified Veteran-Owned Small Business

Popular Posts

If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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Recent Posts

Your ‘welcome email’ has the highest open rate and CTR
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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
3 benchmarks for your B2B marketing budget as a percentage of revenue
7 Reasons your competitor was included in a story…but you weren’t
PR ought to be in the B2B marketing mix because that’s where tech buyers look first
Trust issues: the one reason buyers give B2B content a letter grade of “D”
Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
Survey shows people follow brands on social media to stay informed about new products and services

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

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