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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

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21 May 2019
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Frank Strong, MA, MBA
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When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales...
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Should Marketing Be Held to a Higher Standard Off Script No

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

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19 Mar 2019
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Frank Strong, MA, MBA
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Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. There she had...
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Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving

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19 Feb 2019
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Frank Strong, MA, MBA
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Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency...
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The Long-Term Benefit of a Modern and Agile Brand

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

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22 Jan 2019
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Frank Strong, MA, MBA
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In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience,...
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11 Insights from Savvy Marketers that Will Outlast 2018

11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018

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25 Dec 2018
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Frank Strong, MA, MBA
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The Off Script series is a question and answer style interview published here about once per month. It’s an opportunity to talk to real marketing and PR professionals doing real work. It’s equal parts networking, professional development and a way...
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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

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18 Dec 2018
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Frank Strong, MA, MBA
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A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her...
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Cut Through the Noise by Listening to Customers; Off Script No 34 Mike Mitchell of Listen360

Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360

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27 Nov 2018
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Frank Strong, MA, MBA
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He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing.  His succinct perspective is refreshing in this era marketing...
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Marketing Automation Only Does What the User Tells It Off Script; Off Script No 33 Bryan Young

Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

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16 Oct 2018
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Frank Strong, MA, MBA
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It would sure be nice to buy a pound of marketing automation, turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect message, deliver to the right people, at the right time,...
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Doing Media Relations for a Publisher Off Script No 32 Rachael Wolensky of ALM

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

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18 Sep 2018
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Frank Strong, MA, MBA
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When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story...
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How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script #31: Nicole Wojno of UserIQ

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

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21 Aug 2018
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Frank Strong, MA, MBA
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Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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