A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. This...Read More
Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company
When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales...Read More
Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware
Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. There she had...Read More
Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving
Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency...Read More
The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand
In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience,...Read More
11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018
The Off Script series is a question and answer style interview published here about once per month. It’s an opportunity to talk to real marketing and PR professionals doing real work. It’s equal parts networking, professional development and a way...Read More
Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her...Read More
Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360
He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing...Read More
Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young
It would sure be nice to buy a pound of marketing automation, turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect message, deliver to the right people, at the right time,...Read More
Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story...Read More
