The Changing Face of Public Relations in Government; Off Script No. 30: Merritt Allen of Vox Optima
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and,...Read More
Marketing has Gotten Better as a Profession; Off Script No. 29: Tom Pick of Webbiquity
He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house...Read More
Key Marketing Considerations in Choosing a CMS; Off Script No. 28: Matt Garrepy of Solodev
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B...Read More
The Evolution of Event Marketing; Off Script No. 27: Mark Granovsky on Why Events are a Microcosm of Industry
His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps...Read More
Confusion, Technology and Talent in Marketing; Off Script No. 26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG
I hadn’t met him previously, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he...Read More
Without Marketing You’re Just the Business No One’s Heard Of; Off Script No. 25: Steve Olenski
He started his career “1,000 years ago” working for Prudential. He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing...Read More
The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin
There’s old saying that luck is the intersection of opportunity and preparation. That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was...Read More
Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider
When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. That’s what happened to Allison...Read More
They Don’t Make Marketers in Law School; Off Script #22: Ginny Allen
We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short...Read More
Legal Marketing and Snake Oil; Off Script #21: Larry Bodine
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can...Read More
