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Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

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25 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as I dug into the report, I noticed one small thing that gave me pause: a...
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3 Comparative Metrics if Organic Search is Your Raison D'etre for Content Marketing

3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

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08 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to...
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The Case For and Against Gated Content and Registration Pages

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11 Jun 2019
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Frank Strong, MA, MBA
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0 Comment
Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it...
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A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

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06 Nov 2018
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Frank Strong, MA, MBA
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0 Comment
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.” That sea of sameness is how the Cindy Klein Roche, the CMO for...
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Thinking Different in 2018 Registration Forms and the Personal Email Addresses

Thinking Different about Registration Forms and Personal Email Addresses

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02 Jan 2018
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Frank Strong, MA, MBA
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0 Comment
As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that...
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3 Timeless Secrets of Highly Successful Bloggers

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

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28 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit...
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Useful Marketing Links Moms Lead Forms and Long Form

Unscripted Marketing Links: Moms, Lead Forms and Long Form

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07 May 2016
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Frank Strong, MA, MBA
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0 Comment
After hours and hours of time invested in researching small business accounting programs, he felt like he wasn’t any better off. Why?  Because there are so many opposing opinions on the web it’s hard to get a sense of consensus....
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The Most Popular Day for B2B Webinars and other Best Practices

The Most Popular Day for B2B Webinars and other Best Practices

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03 May 2016
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Frank Strong, MA, MBA
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0 Comment
An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes....
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Scale Content Marketing Employees are the Secret

Scale Content Marketing: Employees are the Secret

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09 Jun 2015
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Frank Strong, MA, MBA
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1 Comment
“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi, marketing operations with PepsiCo. His commentary was presented...
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Should We Gate Our Content

Symphony of Gates: A Healthy Debate Over Gated Content

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25 Nov 2014
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Frank Strong, MA, MBA
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4 Comments
It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “80% of their major content marketing assets” according to a survey vetted by MarketingProfs.  The same study...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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