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How to Get the B2B Marketing Persona Right

How to Get the B2B Marketing Persona Right [UML]

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12 Nov 2016
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Frank Strong, MA, MBA
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4 Comments
The term “buyer persona” has reached peak interest in the last five years, according to Google Trends.  If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. Personas ought not be viewed...
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Kindred and Skeptical Personas that Buy PR Firm Services

Kindred and Skeptical: Personas that Buy PR Firm Services

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05 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
There are three types of buyer personas that buy PR firm services:  1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring &...
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Social Dads Profile of a Father on Social Media -header

Social Dads: Profile of a Father on Social Media [Infographic]

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18 Jun 2016
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Frank Strong, MA, MBA
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More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers.  That’s according to a survey of 1,200 “social dads” by Social Media Link and presented...
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The Buyer’s Journey and Why Content Marketing is a Thing

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08 Jul 2014
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Frank Strong, MA, MBA
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4 Comments
By the time a customer talks to sales, they are 90% through the buyer’s journey and close to a purchase decision; content marketing is more important than ever. In January 2013, I was licensed to skydive.  For a variety of...
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B2B Marketers Settling in for a Social Media Marathon

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03 Jan 2013
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Social media, and it’s role in content marketing for B2B companies, has earned its stripes.  As a marketing tactic, social media ranked second only to SEO in a new report by eMarketer, based on data from Demandbase...
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Marketing-Persona-profile-of-a-social-SMB-small

Marketing Persona: Social Media Profile of a Social SMB

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13 Sep 2012
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Frank Strong, MA, MBA
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3 Comments
What does the persona of an SMB that’s engaged in social media look like?  It falls generally into these characteristics: The SMB earns $20-30 million in annual sales It has 1-3 people in its marketing shop Spends $10,oo0 a year on...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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