Reduce marketing employee turnover to improve performance [academic study]
Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team When a marketing team turns over a team member, two things happen: 1) the value of the brand...Read More
Study demonstrates that a trusted brand is a prerequisite for organic and paid search
You can flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building...Read More
Are B2B SaaS companies engaged in their own version of shrinkflation?
SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as...Read More
Good customer service is great marketing
When a company fixes problems before you ask and exceeds expectations, it creates powerful word-of-mouth marketing that cannot be purchased When customers have great experiences with businesses, something magical happens: They tell other people. In this way, customers are a...Read More
The Complicated Problem of Social CRM
The morning Twitter launched its IPO, I whipped out my iPhone to place a trade using the USAA app and to my dismay could not get it to work. I’m not sure what happened, but I did what many customers...Read More
Aim for Mediocre Because Everyone Else Sucks
Crisis can be good PR, at least according to a study of 3,000 randomly selected Google users — Should Your Brand Take a Stand — published by WrightIMC. When asked, “When I make a purchase, I consider the social stance of...Read More
