Good Customer Service is Good Marketing
When customers have great experiences with businesses something magical happens: They tell other people. In this way, customers are a little bit like money in that it usually takes some to make some more. For a couple years now, and...Read More
The Complicated Problem of Social CRM
The morning Twitter launched its IPO, I whipped out my iPhone to place a trade using the USAA app and to my dismay could not get it to work. I’m not sure what happened, but I did what many customers...Read More
Aim for Mediocre Because Everyone Else Sucks
Crisis can be good PR, at least according to a study of 3,000 randomly selected Google users — Should Your Brand Take a Stand — published by WrightIMC. When asked, “When I make a purchase, I consider the social stance of...Read More
