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Good Customer Service is Good Marketing

Good Customer Service is Good Marketing

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16 Sep 2014
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Frank Strong, MA, MBA
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4 Comments
When customers have great experiences with businesses something magical happens:  They tell other people.  In this way, customers are a little bit like money in that it usually takes some to make some more. For a couple years now, and...
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The Complicated Problem of Social CRM-2

The Complicated Problem of Social CRM

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02 Jan 2014
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Frank Strong, MA, MBA
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2 Comments
The morning Twitter launched its IPO, I whipped out my iPhone to place a trade using the USAA app and to my dismay could not get it to work. I’m not sure what happened, but I did what many customers...
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Aim for Mediocre Because Everyone Else Sucks

Aim for Mediocre Because Everyone Else Sucks

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23 May 2013
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Frank Strong, MA, MBA
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0 Comment
Crisis can be good PR, at least according to a study of 3,000 randomly selected Google users — Should Your Brand Take a Stand — published by WrightIMC. When asked, “When I make a purchase, I consider the social stance of...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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