HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT

PR
Marketing
Social Media

PR
Marketing
Social Media

Day

May 23, 2013

Aim for Mediocre Because Everyone Else Sucks

/

/

Frank Strong, MA, MBA

/

Crisis can be good PR, at least according to a study of 3,000 randomly selected Google users — Should Your Brand Take a Stand — published by WrightIMC. When asked, “When I make a purchase, I consider the social stance of...

Verified Veteran-Owned Small Business

Popular Posts

If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

/

/

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

/

/

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

/

/

Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

/

/

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

/

/

Recent Posts

Survey shows people follow brands on social media to stay informed about new products and services
Audience identification is the essential first step for all marketing and communications
6 ways millennials are reshaping B2B marketing as they move into leadership roles
Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
Youth will be served: 3 Signs B2B needs to revamp social media marketing
Startups miss a big opportunity when terms of the deal are not disclosed
The type of content B2B buyers say helps vendors win deals [study]
How SaaS companies are using case studies to drive results [benchmarks]
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
5 ways for B2B marketing to align with finance brand building

About Us
About Frank Strong
Services
Speaking
In The News
Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.