Home > Social Media > Corporate Social Media Strategy Framework

Corporate Social Media Strategy Framework

by Frank Strong

Corporate Social Media Strategy Framework

I’ve been contemplating a framework for a corporate strategy that includes social media, because I think creating an integrated and cohesive social media effort is a challenge with which many marketing and PR people are struggling. This is a concept and a first draft.

One consideration to keep in mind is that I’ve conceptualized this from the perspective of a small- or mid-sized B2B technology company, though it may be applicable elsewhere.

Social Media Strategy Framework

If you enjoyed this post, you might also like:
Social Media Strategists will be Gone in 2 Years

Photo credit:  Flickr, Lee Jordan (CC BY-SA 2.0)

You may also like
top-15 Takeaways from Killing Marketing [Book Review]
15 Takeaways from Killing Marketing [Book Review]
The 4 Engines You Need to Pull Content Marketing Program Together Successfully
The 4 Engines You Need to Pull Off Content Marketing Successfully
Brand Engagement on Social Media Has Never Mattered Less
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Subscribe to the next post by email!

Two posts each week delivered to your inbox.  We will not sell or share your contact information.




Read previous post:
Tips for Marketing for Learning About Social Media
Tips for Marketing for Learning About Social Media

No doubt social media is taking the marketing world by storm and there's no shortage of reading material to help marketers get up to...

Close