Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company
When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales... Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They... Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont... Read More
Six Content Distribution Tips that Everyone Else Isn’t Already Doing
Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons. First, for many marketers, so much effort is poured into the creation that distribution... Read More
Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey... Read More
12 Things You Should do to Amplify a Media Mention Once You’ve Earned It
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest,... Read More
33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know... Read More
20 Golden PR and Content Marketing Ideas that will Outlive 2017
PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from... Read More
Brand Engagement on Social Media Has Never Mattered Less
Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to... Read More
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark... Read More
