![Internet Marketing Trends What’s the Business Impact [UML]v](https://www.swordandthescript.com/wp-content/uploads/2017/06/Internet-Marketing-Trends-What’s-the-Business-Impact-UML.jpg)
Internet Marketing Trends: What’s the Business Impact? [UML]
As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered... Read More
PR, Social Media and the Imperative of Content Marketing [UML]
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell... Read More
Predictions, PR and Pressing Questions on SEO [UML]
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with... Read More
Features, Fidelity and Faux Pas of the Social Media Platforms [UML]
It’s been several years since social media has embarked down a path paved in payment. The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during... Read More
![Metrics in Crisis Comms Marketing and Social Media [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Metrics-in-Crisis-Comms-Marketing-and-Social-Media-UML.jpg)
Metrics in Crisis Comms, Marketing and Social Media [UML]
The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. Ask any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. ... Read More
Twitter Marketing Automation is a Glimpse of AI Saturation
Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects... Read More
![How to Conduct your Own Year in Review on Twitter [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/How-to-Conduct-your-Own-Year-in-Review-on-Twitter-UML.jpg)
How to Conduct your Own Year in Review on Twitter [UML]
Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations of the sort. Users can review this summary and chose to post it to... Read More
One Prediction Each for PR, Content Marketing and Social Media
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content... Read More
![Confidence in Analytics Reporting Referral Spam and Trust in Data [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/Confidence-in-Analytics-Reporting-Referral-Spam-and-Trust-in-Data-UML.jpg)
Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]
The push for better measurement in marketing and PR has been something of a groundswell over the last decade. Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right... Read More
Are Facebook Ads Any Good for B2B Marketing?
If you’re not using Facebook ads because you don’t think they work in B2B marketing, then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
