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6 Ways B2B Marketers Can Improve Virtual Events

6 Actionable Ways B2B Marketers Can Improve Virtual Events

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24 Nov 2020
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Frank Strong, MA, MBA
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0 Comment
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the...
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34 Statistics Summarizing PR, Content Marketing, Social Media and SEO in 2017

33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO

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26 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know...
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12 Ways to Leverage Your Existing Investment in B2B Webinars

12 Ways to Leverage Your Existing Investment in B2B Webinars

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13 Dec 2016
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Frank Strong, MA, MBA
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2 Comments
Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For example, ON24, which provides technology for hosting webinars, says these online presentations are a top lead...
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Repurpose Does Not Mean Regurgitate in Content Marketing

Repurpose Does Not Mean Regurgitate in Content Marketing

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06 Dec 2016
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Frank Strong, MA, MBA
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1 Comment
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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