One thing AI can’t truly inform marketing or comms about is human experience
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way I first saw the headline in a marketing newsletter: AI-generated content should be clearly labeled. The headline was based on this finding...Read More
What marketing and comms *really* need to watch how generative AI is changing *behavior*
Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe Much of the discussion of generative AI centers on the tactical improvement it can make to marketing...Read More
Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among...Read More
The Reason People Search for Content is Different than Why they Share it on Social Social Media [UML]
Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We search for content that is useful. We share content that is interesting or entertaining. This...Read More
Unintended consequences: don’t blink, it’s buyology
Ever see cigarette warning labels in Europe? They’re pretty gross (pictured nearby). Think they work? Surveys of smokers say yes, but interviews with their brains say no. In fact, researchers have found that warning labels actually trigger smoking stimulus. Talk about unintended consequences....Read More
