4 Takeaways from a Good Podcast on Content Marketing
Survey research suggests almost everyone is doing content marketing these days, but I’m not convinced that’s completely true. It’s my observation that many marketers have latched on to the term because it’s trendy without really understanding what it means. I think...Read More
Why Content Marketing and Public Relations Need Each Other
It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs....Read More
Influence or Popularity? Examining Influencer Marketing
She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators, or given a formal presentation. Yet people like...Read More
Infographic: Influence Marketing Predictions
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...Read More
