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Points-to-Takeaways-from-a-Podcast-on-Content-Marketing-Podcast

4 Takeaways from a Good Podcast on Content Marketing

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13 Mar 2018
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Frank Strong, MA, MBA
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Survey research suggests almost everyone is doing content marketing these days, but I’m not convinced that’s completely true.  It’s my observation that many marketers have latched on to the term because it’s trendy without really understanding what it means. I think...
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why-content-marketing-and-pr-need-each-other

Why Content Marketing and Public Relations Need Each Other

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29 Nov 2016
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Frank Strong, MA, MBA
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It was a good pitch.  Timely, tailored, and fitting for both the journalist and the publication.  But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs....
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Influence or Popularity? Examining Influencer Marketing

Influence or Popularity? Examining Influencer Marketing

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01 Nov 2016
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Frank Strong, MA, MBA
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3 Comments
She doesn’t have any Twitter followers.  She doesn’t have a Facebook page or Snapchat account.  She has never published a blog post, or an article for a leading association of business  communicators, or given a formal presentation. Yet people like...
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Infographic: Influence Marketing Predictions

Infographic: Influence Marketing Predictions

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12 Apr 2014
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Frank Strong, MA, MBA
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0 Comment
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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