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10 Proven Tips for Successful B2B Media Interviews

10 Fundamentals for Successful B2B Media Interviews

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01 Aug 2017
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Frank Strong
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B2B reporters today don’t do media interviews like they once did. The pace of news is faster.  The shelf-life of articles is shorter.  There are fewer reporters responsible for more stories.  There’s only so much time in the day which...
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Media Relations Proven Ways to Get More Out of It

Media Relations: Proven Ways to Get More Out of It

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19 Apr 2016
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Frank Strong
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My little Toyota Corolla didn’t quite roll to the intersection.  It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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