“No comment” allows others to shape public perception
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage More organizations are responding to questions from reporters they don’t like with a phrase such as “no comment.”...Read More
Should PR accept an interview with a publication that has a small audience?
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.” This is an age-old question in media relations: Should you take an interview with a publication that has a small audience? While...Read More
10 Fundamentals for Successful B2B Media Interviews
B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which...Read More
Media Relations: Proven Ways to Get More Out of It
Nobody watches the media like the media; media relations tends to be momentum driven and cumulative. My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media...Read More
