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The B2B Marketing & PR podcast
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Recent Posts
- Thought leadership works because it allows marketing to focus on the customer
- Addressing the root cause attribution challenges in B2B marketing
- AI has content marketers skipping best practices and results have plunged
- Strategy vs. tactics in PR: What’s the difference? [guest post]
- Prospective B2B customers are reading your content on personal time
- Marketing (and PR’s) obligation to the business if they want credibility
- Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
- Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
- A theory on why B2B marketing requires so many darn customer touches today
- 7 key takeaways from Muck Rack’s free fundamentals of media relations course [guest post]