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PR
Marketing
Social Media

PR
Marketing
Social Media

Day

March 2, 2009

Marketers Beware, Pay for Play: A New Model or Sell Out?

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Frank Strong, MA, MBA

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by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his blog Groundswell. With all due respect to Josh, I take exception. Buyers are the very beginning...

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Popular Posts

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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Recent Posts

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
Survey shows people follow brands on social media to stay informed about new products and services
Audience identification is the essential first step for all marketing and communications
6 ways millennials are reshaping B2B marketing as they move into leadership roles
Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
Youth will be served: 3 Signs B2B needs to revamp social media marketing
Startups miss a big opportunity when terms of the deal are not disclosed
The type of content B2B buyers say helps vendors win deals [study]
How SaaS companies are using case studies to drive results [benchmarks]
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

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