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Personalization matters: new webinar benchmarks and metrics for 2024

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09 Apr 2024
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Frank Strong, MA, MBA
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An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. With live events out of consideration, virtual presentations...
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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

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08 Jun 2021
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Frank Strong, MA, MBA
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A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue Despite growing optimism, it would still take a giant leap of faith for...
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Benchmarks for Content Marketing Blogging and Webinars [UML]

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

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23 Nov 2019
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Frank Strong, MA, MBA
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Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of...
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Popular Posts

Why we need to stop using that statistic about goldfish, brains and attention span
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22 Feb 2022
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15 Apr 2025
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
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10 Mar 2026
The top PR priorities, challenges and opportunities in 2026 [survey]
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03 Feb 2026
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
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16 Dec 2025

Recent Posts

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  • Strategy vs. tactics in PR: What’s the difference? [guest post]
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  • Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
  • A theory on why B2B marketing requires so many darn customer touches today
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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