Why Some B2B Tech Companies Fail at Marketing [guest post]
Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. Some B2B tech companies, especially in early stages, are eager to make...Read More
Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report
The biggest challenge in B2B lead generation is that lead generation campaigns don’t work in isolation. Or if they do it’s not for long. An email, PPC or webinar campaign that performs amazingly on the first try, for example, is...Read More
Where and How B2B Marketing Generates Leads it Likes [Study]
Email remains a top channel for producing leads in B2B marketing, according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and...Read More
![Attract, Convert, Retain, a B2B Marketing Roundup [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/Attract-Convert-Retain-a-B2B-Marketing-Roundup-UML.jpg)
Attract, Convert, Retain, a B2B Marketing Roundup [UML]
The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel, and it’s never been harder for organizations to map out what that journey looks like. This is especially true...Read More
