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Jackie Hermes Accelity

Why Some B2B Tech Companies Fail at Marketing [guest post]

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20 Jul 2021
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Frank Strong, MA, MBA
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Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines.  Some B2B tech companies, especially in early stages, are eager to make...
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Finding Leads 6 Takes from the 2018 Chief Marketer B2B Lead Gen Trends Report 2

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

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24 Oct 2017
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Frank Strong, MA, MBA
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3 Comments
The biggest challenge in B2B lead generation is that lead generation campaigns don’t work in isolation.  Or if they do it’s not for long. An email, PPC or webinar campaign that performs amazingly on the first try, for example, is...
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Where B2B Marketing gets its Leads 5 Takeaways from the Chief Marketer Survey

Where and How B2B Marketing Generates Leads it Likes [Study]

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04 Apr 2017
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Frank Strong, MA, MBA
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Email remains a top channel for producing leads in B2B marketing, according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and...
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Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

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29 Oct 2016
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Frank Strong, MA, MBA
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The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel, and it’s never been harder for organizations to map out what that journey looks like. This is especially true...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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