5 Proven Ways PR can Develop Client Media References in B2B Organizations
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a... Read More
Marketing has Gotten Better as a Profession; Off Script No. 29: Tom Pick of Webbiquity
He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house... Read More
The Evolution of Event Marketing; Off Script No. 27: Mark Granovsky on Why Events are a Microcosm of Industry
His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps... Read More
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