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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

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08 Jun 2021
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Frank Strong, MA, MBA
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A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue Despite growing optimism, it would still take a giant leap of faith for...
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6 Ways B2B Marketers Can Improve Virtual Events

6 Actionable Ways B2B Marketers Can Improve Virtual Events

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24 Nov 2020
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Frank Strong, MA, MBA
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A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the...
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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

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03 Oct 2020
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Frank Strong, MA, MBA
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The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might...
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

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08 Jan 2019
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Frank Strong, MA, MBA
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Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...
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Marketing has Gotten Better as a Profession

Marketing has Gotten Better as a Profession; Off Script No. 29: Tom Pick of Webbiquity

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22 May 2018
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Frank Strong, MA, MBA
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He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house...
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The Evolution of Event Marketing Off Script 27 Mark Granovsky

The Evolution of Event Marketing; Off Script No. 27: Mark Granovsky on Why Events are a Microcosm of Industry

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20 Mar 2018
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Frank Strong, MA, MBA
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His first client came in 2002.  The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps...
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Popular Posts

If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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12 Jan 2021
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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18 Apr 2023
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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