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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

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08 Jun 2021
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Frank Strong, MA, MBA
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A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue Despite growing optimism, it would still take a giant leap of faith for...
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6 Ways B2B Marketers Can Improve Virtual Events

6 Actionable Ways B2B Marketers Can Improve Virtual Events

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24 Nov 2020
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Frank Strong, MA, MBA
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A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the...
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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

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03 Oct 2020
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Frank Strong, MA, MBA
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The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might...
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

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08 Jan 2019
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Frank Strong, MA, MBA
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Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...
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Marketing has Gotten Better as a Profession

Marketing has Gotten Better as a Profession; Off Script No. 29: Tom Pick of Webbiquity

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22 May 2018
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Frank Strong, MA, MBA
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He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house...
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The Evolution of Event Marketing Off Script 27 Mark Granovsky

The Evolution of Event Marketing; Off Script No. 27: Mark Granovsky on Why Events are a Microcosm of Industry

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20 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
His first client came in 2002.  The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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