A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the...Read More
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might...Read More
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...Read More
He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house...Read More
His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps...Read More
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