The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand
In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience,...Read More
How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]
Agile marketing is not a marketing strategy but rather a management technique for executing a marketing strategy — getting the right priorities done. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly...Read More
What is Agile Marketing Again? [UML]
Agile marketing is a project management technique for accomplishing a set of priorities in a short period of time called a “sprint.” For example, a team agrees to a list of priority tasks and collaboratively decides which tasks to accomplish...Read More
