20 Golden PR and Content Marketing Ideas that will Outlive 2017
PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from...Read More
20 Insightful PR and Marketing Predictions for 2018
The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to...Read More
7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven...Read More
How to Conduct your Own Year in Review on Twitter [UML]
Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations of the sort. Users can review this summary and chose to post it to...Read More
One Prediction Each for PR, Content Marketing and Social Media
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content...Read More