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B2B Customers Want Content and Thought Leadership - head

B2B Customers Want Thought Leadership

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17 Feb 2015
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Frank Strong, MA, MBA
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Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –...
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Ultimate Marketing Secret: Happy Customers Bring Friends

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01 Oct 2013
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Frank Strong, MA, MBA
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3 Comments
by Frank Strong Marketers are always looking for that home run:  the killer email that fuels the click-through rate, the viral video that brings a thousand registrants in for demos, or the latest offer, that deal that’s just bound to...
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A Marketing Conversation with a Small Business Entrepreneur

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22 Apr 2012
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong Word-of-mouth.  That’s the only marketing Curt said he does for his small business. Clean cut, casually dressed, and the adoptive parent of three children from Ethiopia, Curt is a pediatric dentist that sat next to me on...
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Social Media IS Word-of-Mouth-header

Social Media IS Word-of-Mouth

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08 Aug 2011
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Frank Strong, MA, MBA
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“Three hundred years ago news traveled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pamphlets, newsletters and broadsides,” wrote The Economist in an insightful article titled “Back to the coffee house” – about the impact of the...
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Small Business with Fundamental Smart Marketing

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18 Jun 2009
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Frank Strong, MA, MBA
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by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like this: Every employee works in marketing. It’s one thing to have a mantra, it’s quite...
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Groundswell: It Takes Customers to Make Customers

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05 Feb 2009
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Frank Strong, MA, MBA
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by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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