B2B Customers Want Thought Leadership
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –... Read More
Ultimate Marketing Secret: Happy Customers Bring Friends
by Frank Strong Marketers are always looking for that home run: the killer email that fuels the click-through rate, the viral video that brings a thousand registrants in for demos, or the latest offer, that deal that’s just bound to... Read More
A Marketing Conversation with a Small Business Entrepreneur
by Frank Strong Word-of-mouth. That’s the only marketing Curt said he does for his small business. Clean cut, casually dressed, and the adoptive parent of three children from Ethiopia, Curt is a pediatric dentist that sat next to me on... Read More
Social Media IS Word-of-Mouth
“Three hundred years ago news traveled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pamphlets, newsletters and broadsides,” wrote The Economist in an insightful article titled “Back to the coffee house” – about the impact of the... Read More
Small Business with Fundamental Smart Marketing
by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like this: Every employee works in marketing. It’s one thing to have a mantra, it’s quite... Read More
Groundswell: It Takes Customers to Make Customers
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it... Read More
