HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
B2B Customers Want Content and Thought Leadership - head

B2B Customers Want Thought Leadership

/
17 Feb 2015
/
Frank Strong, MA, MBA
/
0 Comment
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –...
Read More

Ultimate Marketing Secret: Happy Customers Bring Friends

/
01 Oct 2013
/
Frank Strong, MA, MBA
/
3 Comments
by Frank Strong Marketers are always looking for that home run:  the killer email that fuels the click-through rate, the viral video that brings a thousand registrants in for demos, or the latest offer, that deal that’s just bound to...
Read More

A Marketing Conversation with a Small Business Entrepreneur

/
22 Apr 2012
/
Frank Strong, MA, MBA
/
2 Comments
by Frank Strong Word-of-mouth.  That’s the only marketing Curt said he does for his small business. Clean cut, casually dressed, and the adoptive parent of three children from Ethiopia, Curt is a pediatric dentist that sat next to me on...
Read More
Social Media IS Word-of-Mouth-header

Social Media IS Word-of-Mouth

/
08 Aug 2011
/
Frank Strong, MA, MBA
/
0 Comment
“Three hundred years ago news traveled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pamphlets, newsletters and broadsides,” wrote The Economist in an insightful article titled “Back to the coffee house” – about the impact of the...
Read More

Small Business with Fundamental Smart Marketing

/
18 Jun 2009
/
Frank Strong, MA, MBA
/
0 Comment
by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like this: Every employee works in marketing. It’s one thing to have a mantra, it’s quite...
Read More

Groundswell: It Takes Customers to Make Customers

/
05 Feb 2009
/
Frank Strong, MA, MBA
/
0 Comment
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk it up to the extent their buzz generates more sales leads. To this end, it...
Read More
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
/
0 Comment
/
28 Mar 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
/
0 Comment
/
18 Apr 2023
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
/
0 Comment
/
20 Jun 2023

Recent Posts

  • Audience identification is the essential first step for all marketing and communications
  • 6 ways millennials are reshaping B2B marketing as they move into leadership roles
  • Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
  • Youth will be served: 3 Signs B2B needs to revamp social media marketing
  • Startups miss a big opportunity when terms of the deal are not disclosed
  • The type of content B2B buyers say helps vendors win deals [study]
  • How SaaS companies are using case studies to drive results [benchmarks]
  • PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
  • 5 ways for B2B marketing to align with finance brand building
  • 19 B2B marketing statistics to help plan for the remainder of 2023
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT