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Infographic- A Data Link between Marketing and Sales-header

Infographic: Nurturing the Gap between Marketing and Sales

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09 Aug 2014
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Frank Strong, MA, MBA
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1 Comment
A while back, as I was taking command of a headquarters company in an infantry battalion, I was fortunate to have been paired with a First Sergeant (he senior enlisted advisor for a company grade commander) who was the king...
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Short History of the Selfie

A Short History of the Selfie [Infographic]

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02 Aug 2014
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Frank Strong, MA, MBA
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0 Comment
  On a recent flight to visit family, I gave my 3-year-old my iPhone for entertainment.  She’s got a page on the phone devoted specifically to apps and games just for her (I highly recommend the PBS app).  She’s been...
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Infographic: Sales Struggle with Marketing Content Deluge

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29 Jun 2014
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Frank Strong, MA, MBA
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7 Comments
by Frank Strong These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them.  The traffic was noticeable. Generally I’ve found – both on personal professional sites – that for every social...
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Content Marketing Strategy Conundrum

Infographic:  Content Marketing Strategy Conundrum

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07 Jun 2014
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Frank Strong, MA, MBA
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3 Comments
If you don’t know where you’re going, then any road will take you there, as the old adage says.  The challenge for many businesses is they do know where they want to go, but they aren’t sure – or there...
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State of Native Advertising is confused

The State of Native Advertising is…Confused

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01 Jun 2014
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Frank Strong, MA, MBA
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12 Comments
He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a graduate class in...
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Infographic: The Biggest SEO Fear

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25 May 2014
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Panda’s may be in need of some PR.  First the world is confused as to whether it’s more closely related to bears or raccoons and now Google has Google-bombed its namesake. The one-time lovable and cuddly-looking species...
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content marketing divide

Infographic: Content Marketing Divide; Rich Getting Richer

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17 May 2014
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Frank Strong, MA, MBA
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0 Comment
The content rich keep getting richer, while the content poor keep getting poorer.  That’s my observation from Eloqua’s report The State of Content Marketing in 2014. Eloqua conducted an online survey of its marketing community.  It had 205 takers and...
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facebook organic reach header

Infographic: Navigating Facebook Organic Reach

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04 May 2014
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Frank Strong, MA, MBA
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4 Comments
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page.  What’s clear...
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B2B Marketing Budgets Focus on Content Digital-header

Infographic:  B2B Marketing Budgets Focus on Content, Digital

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26 Apr 2014
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Frank Strong, MA, MBA
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2 Comments
More than half of B2B marketers are experiencing moderately larger budgets this year over a last, according to an infographic published by Advertising Age at the beginning of the year. The publication conducts and annual survey of brands and budgets....
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Social Media CMO

Infographic: Social Media Short Hand for the un-Social CMO

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05 Apr 2014
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Frank Strong, MA, MBA
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0 Comment
So much for the Social CMO. A recent study by IBM indicates just one-fifth of CMOs incorporate social media in digital marketing. This suggests to me that social media is either completely useless, or it still presents and enormous and...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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