Infographic: Nurturing the Gap between Marketing and Sales
A while back, as I was taking command of a headquarters company in an infantry battalion, I was fortunate to have been paired with a First Sergeant (he senior enlisted advisor for a company grade commander) who was the king...Read More
A Short History of the Selfie [Infographic]
On a recent flight to visit family, I gave my 3-year-old my iPhone for entertainment. She’s got a page on the phone devoted specifically to apps and games just for her (I highly recommend the PBS app). She’s been...Read More
Infographic: Sales Struggle with Marketing Content Deluge
by Frank Strong These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them. The traffic was noticeable. Generally I’ve found – both on personal professional sites – that for every social...Read More
Infographic: Content Marketing Strategy Conundrum
If you don’t know where you’re going, then any road will take you there, as the old adage says. The challenge for many businesses is they do know where they want to go, but they aren’t sure – or there...Read More
The State of Native Advertising is…Confused
He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a graduate class in...Read More
Infographic: The Biggest SEO Fear
by Frank Strong Panda’s may be in need of some PR. First the world is confused as to whether it’s more closely related to bears or raccoons and now Google has Google-bombed its namesake. The one-time lovable and cuddly-looking species...Read More
Infographic: Content Marketing Divide; Rich Getting Richer
The content rich keep getting richer, while the content poor keep getting poorer. That’s my observation from Eloqua’s report The State of Content Marketing in 2014. Eloqua conducted an online survey of its marketing community. It had 205 takers and...Read More
Infographic: Navigating Facebook Organic Reach
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page. What’s clear...Read More
Infographic: B2B Marketing Budgets Focus on Content, Digital
More than half of B2B marketers are experiencing moderately larger budgets this year over a last, according to an infographic published by Advertising Age at the beginning of the year. The publication conducts and annual survey of brands and budgets....Read More
Infographic: Social Media Short Hand for the un-Social CMO
So much for the Social CMO. A recent study by IBM indicates just one-fifth of CMOs incorporate social media in digital marketing. This suggests to me that social media is either completely useless, or it still presents and enormous and...Read More
