Is Video Worth the Cost in B2B Marketing?
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results If you want to experiment with content, copy or messages, it’s easy to...Read More
The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. Typically, these calls to action include...Read More