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Study Reveals Gaps Between CEOs and PR in Communications Goals Issues and Technology Use Cases

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

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23 Apr 2019
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Frank Strong, MA, MBA
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Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR...
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Earned Media Poised for New Prominence in 2018 [UML]

Earned Media Poised for New Prominence Several Studies Find [UML]

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16 Dec 2017
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Frank Strong, MA, MBA
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If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud, questionable metrics, and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video...
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The Future of Marketing Looks like Public Relations

The Future of Marketing Looks More like Public Relations

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18 Apr 2017
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Frank Strong, MA, MBA
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Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report, from the Annenberg School for Communications and Journalism at USC.  The report found “87% of...
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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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