Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and...Read More
Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...Read More
Should Brands Speak Out Right Now or Not? [UML]
Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. As such, I know there many of us wrestling with this...Read More
Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists [UML]
Of all the media relations insights the best one is this: be relevant. These three studies polled 4,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a...Read More
Content Marketing is the New Conference and Trade Show During Quarantine [UML]
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them...Read More
3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]
You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. You’ve got more constraints than ever. Examples? First, there’s a clear need...Read More
3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...Read More
The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]
The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a mix of key issues facing marketing such as creativity, budgets and ROI. That’s the theme...Read More
What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and...Read More
Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...Read More
