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PR
Marketing
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PR
Marketing
Social Media

Earned Media vs. Media Relations [PR Tech Sum No. 15]

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Frank Strong, MA, MBA

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Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...

Is PR Sending More Pitches During COVID-19? [PR Tech Sum No. 12]

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Frank Strong, MA, MBA

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Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Or, maybe it’s March 77th. We’re not sure.” That’s how The Content Advisory opened up...

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Popular Posts

Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

B2B Content Consumption is “Directly Correlated” with Intent to Buy

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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Recent Posts

Audience identification is the essential first step for all marketing and communications
6 ways millennials are reshaping B2B marketing as they move into leadership roles
Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
Youth will be served: 3 Signs B2B needs to revamp social media marketing
Startups miss a big opportunity when terms of the deal are not disclosed
The type of content B2B buyers say helps vendors win deals [study]
How SaaS companies are using case studies to drive results [benchmarks]
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
5 ways for B2B marketing to align with finance brand building
19 B2B marketing statistics to help plan for the remainder of 2023

About Us
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2023 Sword and the Script Media, LLC. All Rights Reserved.

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