Fear: Why Smart People Avoid Social Media
Why is it smart and savvy business people – especially marketers – have no social media presence? Think the reason is time? I suggest it’s not time at all but fear. Why fear? Because especially in large organizations, we’ve been...Read More
The First Tweets from 26 PR Influencers
What is said on Twitter, stays on Twitter, and if Topsy has anything to do with it, that might be forever. The social media tool recently announced it will allow us to search tweets as far back as 2006. Brian...Read More
Autotweets Are Not Comparable to TV or Radio Ads
There’s a debate over autotweets or scheduled tweets during times of tragedy This post kicked it off: Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings. This post reinforced the point, with kinder language, but with words that bite: A...Read More
Please, Stop the Madness of Auto DM
by Frank Strong Twitter auto DMs or automated direct messages are awful things are they not? Nothing says, “my time is more valuable than yours” like an auto DM. Impersonal. Narcissistic. Pathetic. Even disrespectful. An auto DM makes another ask right after a...Read More
Emerging Faces of Social Media Content
In writing, the first rule of thumb is usually audience identification. That is to say the writer understands his or her audience with respect to content, tone, length and similar attributes. Social media is similar, though rather than referring to...Read More
Twitter limitations may limit Twitter
by Frank Strong Twitter’s potential may seem limitless, but it surely has limits. Just wait until you hit the ostensible 2,000 mark in following. Or in some cases, it might even be fewer. I monitor a handful of accounts, for work,...Read More
It’s 12:30 a.m. Are the Cool Kids Listening?
by Frank Strong Once upon a time, we all wondered how Twitter might make money. My, oh my, how the seconds changed things. The new question is: why isn’t Twitter making money…a ton of it? It’s 12:30 a.m. on a Wednesday...Read More
Twitter Users are Old; Print Newspaper Readers are Young
Conventional wisdom might say social media is for the young and print newspapers are for the old, but a series of recent data points actually indicate the contrary. Readers might have been surprised to learn that most Twitter users are...Read More
To Follow or Not is a Silly Question
by Frank Strong Businesses with a Twitter handle might wonder, do I follow or not? It’s a silly question really: Who do you read? Who do you hire? Who do you partner with? Who are your customers? Who are your...Read More
One Tweet, 10 Million People
If you could send one Tweet to the entire Twitter user base — which may well presently exceed 10 million — what would that be worth? Given the well-grounded buzz about a revenue model, it’s an interesting question for anyone in business....Read More
