5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after...Read More
Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform It’s no secret that media relations gets harder every year....Read More
Journalists Love Twitter, and if Your Job is Media Relations, You Should too
Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s...Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...Read More
Twitter Marketing Automation is a Glimpse of AI Saturation
Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects...Read More
![How to Conduct your Own Year in Review on Twitter [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/How-to-Conduct-your-Own-Year-in-Review-on-Twitter-UML.jpg)
How to Conduct your Own Year in Review on Twitter [UML]
Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations of the sort. Users can review this summary and chose to post it to...Read More
Twitter: Social Ads at Volume are at Odds with Conversation
“We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. “When brands first arrived on Facebook and organic reach was high, we spent a huge amount of time and effort on community engagement and interaction,” he wrote....Read More
The Marketing Value of Twitter Centers on Earned Media
Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this: …Twitter has made...Read More
Survey Says on Twitter, Small Business is Likeable
by Frank Strong Conventional social media wisdom says people don’t like brands on Twitter – which in part explains the movement for humanization. Contrast that with “personal branding” and we indeed live in strange times where brands strive to be...Read More
Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives
Top executives that engage in social media can make a remarkable difference. While I haven’t seen any data, I have a sense there’s a lot of busy executives who in the back of their minds know they should be active on...Read More
