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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

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19 Apr 2022
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Frank Strong, MA, MBA
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A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform It’s no secret that media relations gets harder every year....
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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

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19 May 2020
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Frank Strong, MA, MBA
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Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s...
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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

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05 Feb 2019
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Frank Strong, MA, MBA
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You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...
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Over-Automation on Twitter Hints of AI Saturation in Marketing

Twitter Marketing Automation is a Glimpse of AI Saturation

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17 Jan 2017
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Frank Strong, MA, MBA
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Twitter has long been a marketing favorite, but its growth prospects have been questioned.  The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. Yet all these aspects...
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How to Conduct your Own Year in Review on Twitter [UML]

How to Conduct your Own Year in Review on Twitter [UML]

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24 Dec 2016
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Frank Strong, MA, MBA
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Facebook knows how to finish the year with class.  For the last several, the social network has provided users with a “year in review” and variations of the sort.  Users can review this summary and chose to post it to...
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Mass Social Ads are at Odds with Conversation

Twitter: Social Ads at Volume are at Odds with Conversation

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17 Nov 2015
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Frank Strong, MA, MBA
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“We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. “When brands first arrived on Facebook and organic reach was high, we spent a huge amount of time and effort on community engagement and interaction,” he wrote....
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The Marketing Value of Twitter Centers on Earned Media

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13 Jan 2015
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Frank Strong, MA, MBA
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0 Comment
Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this: …Twitter has made...
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Survey Says on Twitter, Small Business is Likeable

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25 Mar 2014
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Conventional social media wisdom says people don’t like brands on Twitter – which in part explains the movement for humanization. Contrast that with “personal branding” and we indeed live in strange times where brands strive to be...
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Dr-Seuss-Guide-to-Twitter-for-Busy-Executives

Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives

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08 Mar 2014
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Frank Strong, MA, MBA
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0 Comment
Top executives that engage in social media can make a remarkable difference. While I haven’t seen any data, I have a sense there’s a lot of busy executives who in the back of their minds know they should be active on...
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The Biggest Twitter IPO Story the Media Completely Missed

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12 Nov 2013
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Frank Strong, MA, MBA
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by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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