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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

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10 Sep 2019
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Frank Strong
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0 Comment
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility Executives that Understand PR Tend to Value it More

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]

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17 Aug 2019
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Frank Strong
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One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

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08 Jan 2019
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Frank Strong
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0 Comment
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...
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26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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11 Dec 2018
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Frank Strong
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0 Comment
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...
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Oh Come on Charlie Brown! Let Google Hold the Football for You [Demise of Google+]

Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

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13 Oct 2018
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Frank Strong
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0 Comment
Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+....
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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

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14 Aug 2018
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Frank Strong
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0 Comment
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report...
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GDPR is Good News for PR and Content Marketing

Here’s Why GDPR is Good News for PR and Content Marketing

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05 Jun 2018
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Frank Strong
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0 Comment
Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud and so hysterical over the last six weeks, that, deadline notwithstanding, I could no...
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Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

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01 May 2018
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Frank Strong
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0 Comment
No matter what vertical market you are in, there is no shortage of competition. And more is cropping up seemingly every day. Consider the following: Cybersecurity. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to...
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PR and Content Marketing Insights from the Edelman Trust Barometer

PR and Content Marketing Insights from the Edelman Trust Barometer

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06 Feb 2018
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Frank Strong
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0 Comment
A friend of mine was telling me about a political news story last year.  I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true.  To prove otherwise, she pulled out...
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Trust and the Unlikely Reinvention of Advertising [UML]

Trust and the Unlikely Reinvention of Advertising [UML]

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01 Apr 2017
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Frank Strong
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0 Comment
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. While that maxim...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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