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Business is Not the Panacea for Trust, but Candor Makes Powerful Content2

Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]

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12 Feb 2022
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Frank Strong, MA, MBA
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0 Comment
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and...
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“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

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08 Feb 2022
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Frank Strong, MA, MBA
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0 Comment
This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market Most buyers of B2B technology don’t believe vendors are completely honest. That’s according to...
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

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25 May 2021
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Frank Strong, MA, MBA
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0 Comment
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences Trust in business is a currency that brands can’t live without. That’s...
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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

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16 Feb 2021
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Frank Strong, MA, MBA
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0 Comment
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs)....
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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

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14 Apr 2020
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Frank Strong, MA, MBA
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0 Comment
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds...
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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

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10 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Companies have all sorts of...
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

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10 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility Executives that Understand PR Tend to Value it More

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]

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17 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

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08 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...
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26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

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11 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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