What is public relations? Trust, credibility and third-party validation [special guest post]
Public relations is more than just social media, publicity or promoting an organization; it’s about two-way communication that builds trust, credibility and third-party validation When some people hear the term public relations (PR), they automatically think of social media, press...Read More
Does AI visibility provide PR with third-party validation?
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation The central benefit of public relations (PR) comes from the credibility of a...Read More
The end of the self-aggrandizing listicle in search and AI
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust You’ve seen those listicles. The ones where a...Read More
7 non-negotiable digital trust signals PR must use in this era of distrust
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be believable – online and off The default reaction of the majority of your target audience is distrust. Survey after survey shows people...Read More
10 PR blog posts that summarize the state of comms in 2025
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same In my observation, the year 2025 has been one of the most interesting years in public...Read More
An easy-to-read review of 17 B2B marketing studies summarizing 2025
Insights from studies and surveys on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team Regular readers know I spend a lot of time reviewing market research studies and surveys throughout the year. It’s a useful...Read More
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the...Read More
B2B tech vendors that hide pricing may never make a prospect’s short list
Generative AI provides succinct product comparisons for B2B buyers, including pricing; vendors who choose to omit pricing information risk never even being considered for the short list A few months back, a session at a conference on generative AI caught...Read More
10 statistics that drive home why business needs to refocus on trust
When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust Trust from customers has never been a given in business. It’s always been necessary to work on building trust. But that need...Read More
Not just seen, but believed: trust is the new mandate for marketing and comms
Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed The lack of trust that’s emerged in American society is pervasive. It’s woven into nearly every institutional pillar,...Read More
