20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events
A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue Despite growing optimism, it would still take a giant leap of faith for...Read More
Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might...Read More
5 Proven Ways PR can Develop Client Media References in B2B Organizations
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...Read More
Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.” That sea of sameness is how the Cindy Klein Roche, the CMO for...Read More
How B2B Marketing Can Get More Content Value out of Trade Shows
In-person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. For example, the most recent...Read More
Are Trade Shows still a Good Place for PR Launches?
One hundred and forty-seven. That’s the number of pre-trade show pitches one blogger told me he had received in a sidebar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good...Read More
What IT Vendors are Giving Away at Trade Shows
by Frank Strong For those that know me, I’ve held a post the last several years that was a PR position for software company that marketed products to other marketing and PR pros; marketing to marketers to say it succinctly....Read More
