Key Marketing Considerations in Choosing a CMS; Off Script No. 28: Matt Garrepy of Solodev
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B... Read More
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Brand24: A Worthy Consideration for Media Monitoring [Product Review]
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these... Read More
Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]
The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning, artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence –... Read More
Service Management: Lesson for Martech from IT Operations [UML]
As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. A decade or so ago, IT was frequently criticized for being too focused... Read More
