HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

/
14 Mar 2023
/
Frank Strong, MA, MBA
/
0 Comment
Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence   I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Recently, I completed an article for a...
Read More

A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. 40]

/
17 Jan 2023
/
Frank Strong, MA, MBA
/
0 Comment
If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful  My last PR tech sum went up in November of last year...
Read More

An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

/
03 Jan 2023
/
Frank Strong, MA, MBA
/
0 Comment
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...
Read More

Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

/
12 Oct 2021
/
Frank Strong, MA, MBA
/
0 Comment
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26% The next year or so is looking rosy in terms of tech spending. That’s...
Read More

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

/
28 Sep 2021
/
Frank Strong, MA, MBA
/
0 Comment
58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and...
Read More
s4_quick_report_crowdstrike_agility_PR_solutions

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

/
07 Jan 2020
/
Frank Strong, MA, MBA
/
0 Comment
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...
Read More
The Making of Cision A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

The Making of Cision: A Brief History of ~20 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

/
13 Aug 2019
/
Frank Strong, MA, MBA
/
0 Comment
Note: this post was last updated in November 2022. In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision....
Read More
Martech is NOT Marketing

Martech is NOT Marketing; Long Live Marketing

/
30 Jul 2019
/
Frank Strong, MA, MBA
/
0 Comment
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...
Read More
The Willingness in Marketing to Try Something New

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

/
23 Jul 2019
/
Frank Strong, MA, MBA
/
0 Comment
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....
Read More
PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

/
14 May 2019
/
Frank Strong, MA, MBA
/
0 Comment
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
Read More
1 2 Next ›
         

banner
banner
banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
/
0 Comment
/
20 Jun 2023
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
/
0 Comment
/
18 Apr 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
/
0 Comment
/
28 Mar 2023

Recent Posts

  • Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]
  • Your ‘welcome email’ has the highest open rate and CTR
  • Financial analysts say marketing is an investment, not a cost
  • How to solve the top content creation challenges in B2B content marketing
  • Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
  • 3 benchmarks for your B2B marketing budget as a percentage of revenue
  • 7 Reasons your competitor was included in a story…but you weren’t
  • PR ought to be in the B2B marketing mix because that’s where tech buyers look first
  • Trust issues: the one reason buyers give B2B content a letter grade of “D”
  • Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT