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Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

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12 Oct 2021
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Frank Strong, MA, MBA
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0 Comment
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26% The next year or so is looking rosy in terms of tech spending. That’s...
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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

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28 Sep 2021
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Frank Strong, MA, MBA
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0 Comment
58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and...
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s4_quick_report_crowdstrike_agility_PR_solutions

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

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07 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...
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The Making of Cision A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

The Making of Cision: A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

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13 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
Note: this post was last updated in February 2022. In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision....
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Martech is NOT Marketing

Martech is NOT Marketing; Long Live Marketing

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30 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...
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The Willingness in Marketing to Try Something New

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

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23 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....
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PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

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14 May 2019
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Frank Strong, MA, MBA
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0 Comment
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
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Industry Consolidation Continues Among PR Vendors PR Tech

Industry Consolidation Revs Up Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

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30 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....
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Key Marketing Considerations in Choosing a CMS; Off Script 28 Matt Garrepy of Solodev

Key Marketing Considerations in Choosing a CMS; Off Script No. 28: Matt Garrepy of Solodev

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17 Apr 2018
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Frank Strong, MA, MBA
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0 Comment
By his own assessment he “started out as a young, idealistic creative” with a degree in art history.  It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B...
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Brand24 A Worthy Consideration for Media Monitoring [Product Review]

Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

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03 Apr 2018
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Frank Strong, MA, MBA
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0 Comment
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions.  For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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