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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

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07 Dec 2021
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Frank Strong, MA, MBA
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Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...
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PR Software Pricing Estimates [PR Tech Sum]

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07 Sep 2021
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Frank Strong, MA, MBA
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0 Comment
Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks Every month I struggle to avoid starting these roundups with “Wow, another month has gone by.” And yet here we are. Labor...
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LexisNexis Launches White Label Press Release Service [PR Tech Sum]

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03 Aug 2021
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Frank Strong, MA, MBA
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PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches There are a whole lot of gates going up around publications...
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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

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04 May 2021
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Frank Strong, MA, MBA
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0 Comment
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly coming to grips with the fact we were just at the very beginning of this...
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Earned Media vs. Media Relations [PR Tech Sum]

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04 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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04 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

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03 Dec 2019
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Frank Strong, MA, MBA
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0 Comment
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year.  In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that...
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Would you Run Your Internal Data Through this Media Monitoring AI

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

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05 Nov 2019
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Frank Strong, MA, MBA
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0 Comment
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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