3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...Read More
Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...Read More
We are All Forever Students of Marketing [UML]
We are all forever students. I’m pretty sure the first time I heard a variation phrase, it was many years ago, and by Brian Solis. It’s an elegant idea and a nice balance to a marketing world where today, many...Read More
Missing in Action: Sheer Passion in Marketing Goes a Long Way
Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot...Read More
Marketing Strategy: The Looming Knowledge Crisis
Social media is making marketing lazy. It’s created a “cut and paste” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. I think he’s on to something,...Read More
