“No comment” allows others to shape public perception
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage More organizations are responding to questions from reporters they don’t like with a phrase such as “no comment.”...Read More
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter, I tend to cover many marketing surveys and PR statistics. While...Read More
Chatting with the robots inside PR software [PR tech summary no. 62]
Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists Generative AI is changing search. That change is starting at the foundation. For example, traditional search was built on backlinks. Google understood...Read More
PR tips from a current analysis of 400,000 pitches and 4,000+ reporters
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever...Read More
7 journalism statistics from a survey of 3,000 reporters to improve PR performance
Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to...Read More
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after...Read More
Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace...Read More
Are Communications Professionals Concerned about Media Bias? Survey says…
Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists Are there still two sides to...Read More
PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...Read More
Changing Relations with Business and Media: Summaries to 3 Studies for Communicators
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights There’s a lot of talk lately about getting back to normal and while things are...Read More
