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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

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08 Sep 2020
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Frank Strong, MA, MBA
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Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...
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3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

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15 Feb 2020
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Frank Strong, MA, MBA
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To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...
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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]

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14 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Most PR professionals (68%) say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about...
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

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10 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
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The Top Challenges in Journalism according to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

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27 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey.  That’s up 17% from the same survey last year. So, what’s PR to do about it?...
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The Skim on 3 Credible Studies About the CMO

Outperform: The Skim on 3 Credible Studies About the CMO [UML]

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13 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency. We all have...
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18 Statistics that Read Like a Meta Description for the Year 2018 in Marketing and PR

18 Marketing and PR Statistics that Read Like a Meta Description for the Year 2018

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04 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end,...
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5 Important Planning Considerations from a B2B Content Marketing Study

5 Important Planning Considerations from a B2B Content Marketing Study

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23 Oct 2018
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Frank Strong, MA, MBA
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0 Comment
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. Those are among the top-level findings from an annual survey of content marketers by...
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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs

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25 Sep 2018
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Frank Strong, MA, MBA
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If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...
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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

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08 May 2018
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Frank Strong, MA, MBA
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0 Comment
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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